1. Collection of your Personal Information

To provide services under the App, VitalOp may collect personally identifiable information you provide us, such as your:

Camera and Photos: In order to create your profile picture, with your permission, we may access your photos or camera.

VitalOp encourages you to review the privacy statements and policies of the websites you choose to link from VitalOp so that you can understand how those websites collect, use and share your information. VitalOp is not responsible for the privacy statements or other content on websites outside of the VitalOp website.

2. Use of your Personal Information

VitalOp collects and uses your personal information to operate its APP and deliver the services you have requested. VitalOp may also use your personally identifiable information to inform you of other products or services available from VitalOp. VitalOp may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

VitalOp does not sell, rent or lease its customer lists to third parties.

VitalOp may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party. VitalOp may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to VitalOp, and they are required to maintain the confidentiality of your information.

VitalOp may keep track of the websites and pages our users visit within VitalOp, in order to determine what VitalOp services are the most popular. This data is used to deliver customized content and advertising within VitalOp to customers whose behavior indicates that they are interested in a particular subject area.

VitalOp will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on VitalOp or the site; (b) protect and defend the rights or property of VitalOp ; and, (c) act under exigent circumstances to protect the personal safety of users of VitalOp, or the public. VitalOp will also disclose your personal information upon your direction and consent.

VitalOp may also use your personal data to track and report statistical trends among its users. In such cases, the data used will not be identifiable to any particular user. For example, VitalOp may use data to report the amount of weight loss for its users or a certain demographic of its users without identifying the weight loss for any particular user. VitalOp may also share such statistical information where another entity, such as an employer sponsoring its employees’ subscription to the App, requests statistical data regarding its employees, where the employee has authorized such disclosure under the terms of its agreement with the employer.


VitalOp secures your personal information from unauthorized access, use, or disclosure. VitalOp uses the following methods for this purpose:

SSL Protocol
When personal information (such as credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

Changes to this Statement
VitalOp will occasionally update this Privacy Policy to reflect company and customer feedback. VitalOp encourages you to periodically review this Policy to be informed of how VitalOp is protecting your information.

Contact Information
VitalOp welcomes your questions or comments regarding this Privacy Policy. If you believe that VitalOp has not adhered to this Policy, please contact VitalOp at [email protected]

Your individual user account is protected by a password for your privacy and security. To help avoid unauthorized access to your account and personal information, we suggest that you safeguard your password appropriately, limit access to your devices and browsers, and sign off after you have finished accessing your account. With your subscription to this App, you acknowledge that you alone are responsible for the security of your electronic device and that VitalOp is not responsible for any breach of your personal information resulting from your use of the App.



If your subscription to this App is paid for through an employer’s health care program, VitalOp may be considered a “covered entity” under the federal privacy law referred ti as the Health Information Portability and Accountability Act of 1996 (“HIPAA”). Regulations under HIPAA explain how we may use and disclose identifiable health information that we collect from and about you and how we must safekeep and secure that information.

When we receive information in connection with Health Care Services that relates to your past, present, or future physical or mental health or condition, to the provision of health care to you, or to your past, present, or future payment for health care, that information is considered “protected health information” or “PHI” under HIPAA, and this Notice applies to all of that information. For example, if you enroll in the program as part of an employee-led initiative and provide information on the App, we treat all identifiable information that we receive from you as PHI governed by this Notice. In other circumstances, the information that we receive from you may or may not relate to your health or health care, like if you merely browse our public website but do not do so as part of an employer-sponsored health program. In those circumstances, we keep any personal information that we collect from you safe, private, and confidential under the terms of our Privacy Policy. In either situation, as further described in our Privacy Policy, we will not rent or sell your Personal Information or Protected Health Information, and we will not permit our business partners to rent or sell your Personal Information or Protected Health Information either.

Where appropriate to evaluate the services provided on the App, we may collect PHI directly from you questionnaires, connected health devices (such as scales, blood pressure monitors, and blood glucose monitors), and exercise and food tracking, as well as other health information that you disclose to coaches and other participants in the Health Care Services. We receive this PHI to provide you with appropriate services and to comply with certain legal requirements.


We understand that health information about you is private and personal. We are dedicate to maintaining the privacy and integrity of the PHI that we receive from you as part of your application for or participation in the Health Care Services.

We are required by law to maintain the privacy of you PHI and to provide you with notice of our legal duties and privacy practices related to that information. When we use or disclose your PHI, we are required to abide by the terms of this Notice (or ant other Notice in effect at the time of the use or disclosure).


We are required to maintain the confidentiality of you PHI, and we have implemented polices, procedures, and other safeguards to help protect your PHI from improper use and disclosure. We protect your PHI in accordance with HIPAA and all other applicable laws and regulations. Where an applicable state law or any other applicable law or regulation requires more protection for your PHI than HIPAA, we comply with that law or regulation as well.

Below, we describe different ways that we may use your PHI amongst ourselves and disclose your PHI to other persons and entities. We have not listed every possible use or disclosure in the list below, but all of the ways that may use and disclose PHI fall within one of the categories below. As we describe below, some uses and disclosures will require your specific authorization.

The amount of PHI that we may legally use or disclose without your written permission will vary based on the circumstances, including the intended purpose of the use or disclosure. Sometimes we may only need to use or disclose a limited amount of PHI, such as to send you a reminder or to confirm your health insurance coverage. At other times, we may need to use or disclose more PHI, such as when a doctor required that information for medical treatment.

The list below includes examples of ways that we may disclose PHI about you without a written authorization from you.


The following categories describe some additional circumstances in which we may use or disclose your PHI without your authorization.


If we need to use your PHI for reasons that have not been described in the sections above, we will obtain your written permission, which is referred to as a written “authorization.” If you authorize us to use or disclose PHI about you, you may revoke that authorization in writing at any time. If you revoke your authorization, we will no longer use or disclose PHI about you for the reasons stated in that written authorization, except to the extent we have already acted in reliance on your authorization. Any revocation of an authorization applies only to what you or your representative had authorized and does not apply to the situations above where we are permitted to use or disclose PHI about you without an authorization. You understand that we are unable to take back any disclosures that we have already made with your permission and that we are required to retain our records of the care we provide to you. Examples of typical disclosures that require your authorization include:


You have the following rights regarding PHI that we maintain about you. You may contact us to obtain additional information and instructions for exercising these rights in any of the manners described at the end of this Notice.


To the extent required by law, when using or disclosing your PHI or when requesting your PHI from another covered entity, we will make reasonable efforts not to use, disclose, or request more than the minimum amount of PHI necessary to accomplish the intended purpose of the use, disclosure, or request, taking into consideration practical and technological limitations.


This Notice describes how we may access health information about you in compliance with HIPAA and how that information may be used in compliance with HIPAA. We may prospectively change the terms of this Notice from time to time, but we may not change this Notice in a way that would violate HIPAA. Changes will apply to PHI that we currently maintain as well as new PHI that we receive after the change occurs. We will post the new Notice on our App. To receive a paper copy of any revised Notice from us, you may contact us in any of the manners described at the end of this Notice.


If you desire further information about your privacy rights, if you are concerned that we have violated your privacy rights, or if you disagree with a decision that we made about access to your PHI, you may contact our Privacy Officer in any of the manners described at the end of this Notice. You also may send a written complaint to the U.S. Department of Health and Human Services, Office of Civil Rights, and we can provide you with the office’s current address. We will not take any action against you for filing a complaint.


If you would like more information about your privacy rights, please contact VitalOp by emailing [email protected]. Please direct any written requests to VitalOp at:

P.O. Box 52537
Shreveport, LA 71135

Version Effective: August 29, 2022